The spring racing season is upon us! Hosting a corporate event at the races is a great way to build relationships and market your brand. If you’re planning on some corporate entertaining this Spring, follow the steps in our guide below to make sure your event leaves a lasting impression.
Weather Proof
There is nothing worse than being caught outside in the rain at a racing event while you watch the people in marquees stay unaffected. You definitely don’t want people associating this bad feeling with your brand so it is best to ensure your space is weather proof! A marquee will not only stop rain but it will also shield wind, sun and any other undesirable weather that can make people feel uncomfortable outdoors.
Create Atmosphere
If your guests are dressed to the nines it’s only fitting that your space is too. Put thought into how you will fit out your area and if you’re not used to styling events, we recommend consulting a professional. When in doubt, fresh flowers are always a high impact and appropriate styling element for any spring event!
Branding
If you’ve gone to the effort of corporate entertaining it’s important your brand is noticeably visible. Consider how you want your brand to be displayed in the space. Options could include branded items such as napkins, race guides, signage and styled floral displays. You may also consider encouraging people to use a hashtag on the day that includes your business name. This way you will also be marketing to their social networks and raising brand awareness.
Catering
Make sure your food is top notch. No one wants to get dressed up to eat party pies! Keep it classy as the food will reflect on your brand. Remember to consider dietary requirements and make sure you have vegetarian and gluten free options available.
Have Some Fun
Make your event stand out from the rest and have some fun! A Calcutta or raffle is a great way to add some entertainment value to your event over and beyond the ponies.
Remember for peace of mind it is best to consult the professionals for on the day marquee and party hire. A hire company will be able to take care of the set up and pack down for you and ensure you have everything you require.
Our go to Spring event hire list includes:
- Marquee or structures
- Linens and glassware
- Catering equipment
- Lighting
- Our new clear span roof – your night time events will never be the same!
